Yasmin Damji (she/her) is an evaluation consultant and research specialist with over 15 years of experience across arts, culture, heritage, and international development sectors, driven by a commitment to fostering meaningful social impact through innovative research methodologies. She believes in making data accessible and using it effectively for learning and accountability.

As Director of FRY Creative, she specialises in theory of change development and qualitative methodologies: helping organisations discover, distil and communicate their strategic intentions and direction; and designing participatory action research methodologies which enable a broad range of stakeholders to participate in evaluation. 

Yasmin holds an MSc in Development Studies from SOAS University of London and a BSc in Sociology from the University of Surrey. 

From 2021-2023, Yasmin served as Head of Evaluation for UNBOXED, where she was responsible for evidencing the benefits of a £120m nationwide festival of creativity and innovation, providing robust strategic and operational oversight of the evaluation process. Prior to this, she was Evidence Director at Girl Effect, leading a global evidence team that oversaw multi-country programmes (£25m) to inform innovative branded communications across digital and analog media, reaching over 2.5 million adolescent girls through the Chhaa Jaa brand in India.

Her extensive international experience includes roles at ActionAid, where she led research initiatives that shaped the organisation's global 5-year strategy and secured £8M in strategic programme funding across five countries. During her six years in Afghanistan with the Aga Khan Foundation, she managed impact projects worth $60M, measuring programmes focused on human and institutional development, natural resource management, education, and health.

Yasmin remains actively engaged in civic initiatives, serving as Strategy & Data Lead for the Aga Khan Health Board UK and as M&E Director for the Global Encounters Festival. She brings a collaborative approach to evaluation, blending quantitative data with qualitative insights to support reflective learning and adaptive strategies that ensure initiatives remain relevant, impactful, and rooted in justice.