Who we are

UK-based with international reach, FRY Creative is an evaluation, research and strategy agency established by friends Fabio, Richard and Yasmin in early 2023.

We met whilst designing and delivering the evaluations for UNBOXED: Creativity in the UK and Birmingham 2022 Commonwealth Games Cultural Festival from under the same roof. Since then, FRY has supported organisations across the UK and the world to deliver useful and intentional work with data. Our projects aim to cut through evaluation as obligation and research as lip service, to foster meaningful and practical data driven decision making for our clients.

Together we bring decades of evaluation experience, a deep and broad understanding of working closely with cultural organisations and diverse communities, and a strong understanding of navigating and reporting to a wide variety of national and international funding bodies.

A selection of our current and recent clients can be found here.